NEOUS at SELFRIDGES – Pop-up Installation

We were thrilled to be commissioned by Nathan Hicks to work in collaborate with NEOUS for the launch of their PRE-AW/19 Women’s Shoe Collection.

We were asked to develop and manufacture their design to produce the NEOUS Pop-Up Installation @ Selfridges Designer Shoe Galleries.

We transformed sheets of plain raw MDF sheets into hand sculpted shoe display stands and a beautiful wave table for the hugely talented @hicks7o and @Neous in Selfridges shoe hall London.
Cad designed for our in-house CNC machine, constructed and sprayed by our in-house carpentry and spray departments

Finished by our in-house art department applying a very special paint created in house by the team and hand applied to give the display the required textured finish.

The result, over 130 individual custom-made panels that were all uniquely cut into sections that naturally undulated across the full 3.6m length of the installation.

We then created 5 x bespoke sculptural forms that acted as shoe risers to elevate the product, these were hand-crafted from timber and treated with a natural stone paint effect and then finished with a Marble surface.